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16-09-2005
NEWSLETTER
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NEWSLETTER TOPIC
VOLUME #3: BROADCASTING ARCHITECTURE
VOLUME EVENTS: NEW YORK & LOS ANGELES
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VOLUME #3: IN THE BOX
Volume is a project by AMO + C-LAB + Archis

Architecture presupposes inhabitants. Literature depends on readers. Art requires the viewer. Music demands listeners. But beyond these truths, culture today must touch a general audience to maintain its legitimacy. Make yourself heard or perish! This issue of Volume provides you with the tools you need to understand your failures and the strategies you require to succeed. In this 3rd issue of Volume the box contains Volume magazine and an "Extra Edition! Read all about it!" newspaper brought to you by C-LAB. Of course there is another AMO Bulletin. Finally, the long awaited interactive documentary "On the Borderline" on CD-ROM, based on the past nine ARCHIS RSVP events.


1. VOLUME #3 Magazine

- The Hokusai Wave, an article by Alejandro Zaero-Polo
Communicating ideas is half the work. So why not make this integral to the design process from the outset. Read more about the architecture of the cultural effect.

- Systems vs. Icons an article by Vincente Guallart
You can build impressive icons and become world famous, even to the detriment your own discipline. Perhaps we need a shift towards a more systematic approach - one that capitalizes on contextual relationships, rather than the singular autonomy of the magnificent image.

- The Delft Attraction, an article by Dirk van den Heuvel
To broadcast a message you need to know which message to broadcast. But what if architecture and its discourse have become blurred by doubts about boundaries and muddied by language that lacks precision?

- Further in this issue
Transnational Spaces, Architecture Exhibitions, Bauhaus research and photo essays about the ultimate success of architecture


2. C-LAB Newspaper

Read all about it! An overview of the total bandwith of architectural broadcasting. Logo's, oneliners, stamps, publishing, money, newspapers, presentations, timelines, music videos and anything else they could lay there hands on.

3. A1 Poster: The AMO Bulletin and six ways to make your voice heard

As the supply of information inflates, traditional methods of mass communication seem increasingly inadequate to a public inclined toward immediacy and interactivity. Would-be messengers - politician, pop star, religion, brand... - are under increasing pressure to devise new means of winning the attention of a less patient, more distracted audience.

For the third Bulletin, AMO created a catalog of six of the most compelling strategies for making your voice heard, Each is a proven winner, with advocates from across the ideological spectrum...


4. ON THE BORDERLINE, A YEAR IN ACTION
ARCHIS RSVP EVENTS in collaboration with AMO

An interactive document reporting on an exploration of urgent issues, people and cultures around the world.

1. Single Issue Space, Berlin, January 2004
2. Banning the Banners, Berlin, January 2004
3. European Identities, Brussels, March 2004
4. Shrink, New York, May 2004
5. Perversion, Athens and Istanbul, July 2004
6. Paranoia, Amman, Ramallah, October 2004
7. Going East, Vienna/Bratislava, Ljubljana/Zagreb, Vilnius/Moscow, November 2004

VOLUME EVENTS: ARCHITECTURE & POWER
NEW YORK & LOS ANGELES
NEW YORK

Friday, September 23, 6:30 pm-8:30 pm
Wood Auditorium, Avery Hall
A VOLUME event to stimulate and revamp the discipline.
AMO + Archis + GSAPP
Including: Rem Koolhaas, Ole Bouman, Mark Wigley + Friends

LOS ANGELES

Sunday, September 25
To be announced
check archis.org for updates on this event.

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Volume is supported by

The Netherlands Architecture Fund

Mondriaan Foundation

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